Branding and white label
White label chess academy software that shows families your brand
Use your academy logo and colours on supported screens. Chain head office can set branding for its branches, including an email sender display name. Complete white label is in development: ChessCore branding remains on public pages, invites, certificate verification and other surfaces.
Parents and students can install their portal from a browser as a web app. Chain white label is listed on the Grow plan and up, custom domains on the Grow plan and up, and the branded web app on the Pro plan and up. These features remain partially implemented; confirm the available surfaces and setup before choosing a plan.
See your brand on ChessCore
How it works
Set up your brand in Settings, no developer needed
A made-up academy group illustrates the setup and its current limits.
Add your academy brand
Upload an academy logo and choose its brand colours for supported screens.
Configure chain branding
Head office sets chain branding for its branches. Complete white label is in development and ChessCore identification remains.
Arrange domain setup
For a chain domain, verify DNS and arrange hostname setup with ChessCore. Host branding currently covers the sign-in page.
Install from the browser
Parents and students open their portal and add the web app to their home screen. Further app branding remains in development.
One account, your brand
See how your brand could look to families
Illustrative branding concepts for a made-up academy. Complete white label, branded reports and app branding remain in development; ChessCore identification stays.
Branding concept for Knight’s Gate Chess Academy. Domain setup, report branding and app branding remain partially implemented. ChessCore identification remains.
Help families recognise their academy at a glance
Upload your academy logo and set its brand colours. Supported screens use these details to help families recognise their academy. This does not replace ChessCore branding throughout the product.
For family access and the records parents can see, read about the parent portal.
Core, Grow, Pro and Enterprise also include a free academy website: a new site or a redesign, designed and built by the ChessCore team. Hosting stays free while you stay on a paid plan. You supply the content and your own domain.
Your chain’s name on emails and supported screens
A head-office owner or admin manages Settings > Chain brand. Active branches inherit supported settings. Single academies outside a chain have no white-label switch.
Emails can use the chain sender display name, while the sending address remains the platform address. Public academy pages, tournament pages and embeds, certificate verification, school pages and invites still identify ChessCore. Complete white label remains in development on the Grow plan and up.
Families sign in at your chain’s own domain
Custom domains remain partially implemented for chains on the Grow plan and up. Head office records the domain and verifies its DNS records. A ChessCore operator must then attach the hostname at the edge.
Host branding currently applies to the sign-in page. Confirm the hostname setup and supported screens with ChessCore before sending families to a new domain.
Your portal on families’ home screens, no app store needed
Parents and students open their portal in a browser, sign in and add the web app to their home screen. It uses the same portal records for classes, homework, reports and fees.
The branded web app is listed on the Pro plan and up, with branding still partially implemented. Browser installation is the current format. Confirm the branding available to your academy before choosing a plan for this feature.
Partner-school parents give consent and pay under the school’s brand
When your academy runs chess at a partner school, the parents there know the school, not you. For each school programme you set the school logo, its two brand colours, its legal entity and its contact details.
Staff send parents a signed link to a consent page and a payment page in the school brand. A parent can reopen the same link later, and the consent and payment land on the student record in your academy. School programmes are described further on chess academy management software.
Set the brand once; every active branch follows
An academy group or franchise sets its brand once at head office: the name, logo, primary and accent colours, and the email sender display name. Active branches inherit the supported settings. Complete white label and custom domains remain partially implemented, and ChessCore identification stays.
Each branch keeps its own students, batches, coaches and fees, and head office sees reports across branches. For the business side of franchising, read the guide to running a chess academy franchise in India.
Everything in branding and white label
Branding capabilities and planned work, with current availability shown for each.
Installable parent and student web app (In development (partially implemented))
Parents and students can install the web portal from their browser; academy-branded store apps are outside the current offering.
Branded certificates (In development (partially implemented))
Certificates carry the academy’s name, logo and colours, with a QR code linking to a verification page.
Branded emails from your sender (In development (partially implemented))
Chain branding changes the email sender display name; messages still use the platform sender address, with further branding in development.
Branded parent, payment and consent pages (Available)
Parent, payment and consent pages carry the academy’s or partner school’s logo, colours, legal name and contact details.
Your own custom domain (In development (partially implemented))
Custom domains are partially implemented for chains, with operator-assisted setup and branding on the sign-in page.
Embeddable website widgets (Available)
Embed enquiry forms, standings, pairings and player cards on the academy website; ChessCore branding remains on public embeds.
Academy logo and colours (Available)
Upload the academy’s logo and set its brand colour once, and they appear across the app, invites and portals.
White label under your brand (In development (partially implemented))
Chain head office sets branding for branches; ChessCore branding remains, and complete white label is in development.
Branded student reports (In development (partially implemented))
Progress reports and report cards carry the academy’s logo, colours and contact details.
At a glance
Where your brand shows today, and where ChessCore stays
Your brand
On supported surfaces
Academy logos and colours help families recognise their academy. ChessCore identification remains.
Partial
Chain custom domains
DNS verification plus operator-assisted hostname setup. Branding currently covers the sign-in page.
Web app
Install from the browser
Families add the portal to their home screen. Further app branding remains in development on the Pro plan and up.
Once
Brand set for the whole group
Head office sets it, and every active branch inherits it.
Per school
Partner school pages
Consent and payment pages in each partner school’s own logo and colours.
FAQ
Frequently asked questions
Do parents and students still see the ChessCore name?
Yes. Chain head office can set its display name, logo, colours and email sender display name, but ChessCore branding remains on public pages, invites, certificate verification and other surfaces. Complete white label is still in development.
Which plan includes white label and a custom domain?
The plan gates are Grow plan and up for chain white label and Grow plan and up for custom domains. Both remain partially implemented and are chain-level features. A single academy outside a chain has no white-label switch. Check the available surfaces and domain setup with ChessCore before choosing a plan for these features.
How do families install the parent and student app?
Families open their portal in a browser and add the installable web app to their home screen. The branded web app is listed on the Pro plan and up but branding remains partially implemented. This is a web app, not an academy-branded store listing.
How does a custom domain work?
Custom domains are partially implemented for chains. Head office records the domain and verifies DNS, then a ChessCore operator attaches the hostname at the edge. Host branding currently applies to the sign-in page. Confirm the setup before directing families to the domain.
We run several branches or a franchise. Who sets the brand?
A head-office owner or admin manages Settings > Chain brand. Active branches inherit the group branding. This changes supported branding fields; it does not remove ChessCore identification throughout the product.
Can a partner school use its own logo on parent pages?
Yes. Partner-school programmes have branded consent and payment pages with school details. ChessCore identification remains on school pages.
Related features
Run the rest of your academy without typing anything twice
- Batches and attendanceSet the timetable once: recurring batches, one class moved without touching the rest, and make-up credits settled from attendance.
- Fees and UPI AutoPayFees collected without chasing: recurring invoices, fee reminders on the schedule you turn on, and payment by UPI AutoPay or Stripe.
- Parent portalParents stay informed without messaging you: attendance, homework, reports and invoices behind their own login, nothing to install.
- Stockfish game reviewGame reviews your coaches don’t have to type up: Stockfish flags the mistakes, the AI drafts the explanation and the coach approves it.
- Student trainingStudents practise between classes, and you see it: homework and puzzle sets from 6,095,563 rated puzzles, with completion and accuracy per assignment.
- Progress trackingMonthly progress reports that go out on their own once you switch them on. AI-written report text waits for a coach.
- Live online classesTeach online without a second app: built-in video, a shared board and recording. Screen sharing, a whiteboard and live polls are planned.
- TournamentsRun tournaments without the spreadsheet: Swiss, round robin, knockout, arena, team and simul events, with live standings and FIDE reports.
Written by Abhishek Tiwari. See our editorial standards.
